Nagira - Cultural Apparel Ecommerce
An ecommerce site for Nagira, the first US-made apparel brand inspired by Umbanda and Candomblé traditions.
What we built
Bilingual brand storytelling, product catalog, shop flow, campaign landing structure.
Why it mattered
This isn't just a clothing store, it's a cultural identity. The site had to honor the meaning behind the apparel while operating as a real ecommerce engine.
Nagira is the first US-made apparel brand inspired by Umbanda and Candomblé, a category where cultural meaning matters as much as product.
We built a bilingual storefront that opens with the story, then transitions cleanly into a working catalog and shop flow, with room for ongoing campaigns and cause-driven moments.
The result is a brand presence that honors the tradition and still moves product.